MSM is a nutritional form of sulphur, which is an essential component in the formation of collagen, elastin, cartilage and keratin. It gives flexibility, tone and strength to muscles, bones, joints, internal membranes and especially the skin, hair and nails. Adequate levels of sulphur in the body help to promote a radiant complexion, glowing skin and mineralised hair. Therefore sulphur is often referred to as “The beauty mineral”. However, research has found that most people are deficient in sulphur and that deficiency increases with age. Raw Gaia’s MSM helps to promote elasticity, healing and repair. MSM makes cell walls more permeable, allowing nutrients and water to flow freely into cells. It also helps wastes and toxins to flow out. Raw Gaia’s MSM is 99.993% pure, derived from Canadian pine trees, not from petrochemicals, as sold by most manufacturers. Directions: It is best to start taking MSM in small quantities initially (1/2 teaspoon in a pint size glass of water) and increase the dose gradually to 1 to 2 teaspoons each day. It tastes a bit bitter, but you will soon get used to it. It is well worth it! There are no known side-effects to the intake of MSM.