Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist. 1 kilo bag = 40 washes Cost per wash = only 40p Violet's is still cheaper per wash than the eco market leader's new concentrated version. Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes. Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients including organic seaweed which is best for eczema (don't worry, it doesn't smell of seaweed). Rinses thoroughly leaving fabric softer, brighter and truly clean. Independently tested by Teeside University. Great for washing fabric nappies - no chemical scents just clean and line fresh. - No need to worrry about synthetic chemicals next to baby's precious skin. Measuring scoop included - Simply add ONE level scoop per standard washing machine load.